Improving Customer Experience to Drive Business Goals [KitchenAid] | Emarsys Revolution 2018
Today's customers have a wider consideration set than ever before. So, we beg the question: how can brands work to stand out in today's overpopulated marketplace? The answer is to improve customer experience. Marketers Erin Dixon & David Moreno at KitchenAid had a small team, a small budget, and a big goal. Little by little, they grew their multichannel and digital efforts, implemented a responsive website prototype, a mobile-first design, and a personalized path to purchase. Watch this session from Emarsys Revolution 2018 to discover how KitchenAid was able to decrease their bounce rate by 20% and increase online sales 700% by focusing on consumer needs and developing personalized content.