Customer-Centricity for Retail Survival [BrandAlley's Rob Feldmann] | Emarsys Revolution 2018

Customer-centricity is the new means of survival in the constantly changing retail world. A customer-centric company is in the business of making people happy and offers customers a holistic brand experience that they will return to. By focusing on every customer touchpoint, BrandAlley 'markets with the customer at heart.'

Watch this video from Emarsys Revolution 2018 as BrandAlley's CEO, Rob Feldmann, explains how the retail company used a customer-centric mindset and leveraged consumer behavior analytics to meet business goals, resulting in a 107% YOY increase in orders, a 158% YOY increase in new customers, and an 86% increase in YOY total customers. #EmarsysRevolution