The Human Element: Conversational Marketing [Sally Europe] | Emarsys Revolution 2018
In today's digital world, many companies rely heavily on technology to drive conversions. But what ever happened to the art of conversation in marketing? The team at Sally Europe believes in utilizing data to determine what the customer wants and how they will benefit.
By focusing on the customer, what they can achieve, and what is going to change for them, Sally Europe was able to leverage conversational marketing to increase email attributed web sales growth by 43% YOY, ATV with recommendation 19%, and total monthly sales attributed to digital communication channels by 20%.
Watch this video from Emarsys Revolution 2018 where Sally Europe's Scott Jonsmyth-Clarke explains the importance of 'friendship marketing', the conversational ecosystem, and happiness checks to drive customer communication and satisfaction. #EmarsysRevolution