The Keys to Customer-Centricity in Email Marketing [ReturnPath] | Emarsys Revolution 2018

Email is not dead! It still produces the strongest ROI when compared to any other channel. Due to email's popularity, the inbox has become the marketer's battlefield. But, there are three hurtles that every email must clear in order to be successful: send to delivery, getting into the inbox, and staying in the inbox. The truth is: the customer journey begins when your brand lands in the inbox and stays there.

In this video from Emarsys Revolution 2018, Dan Stone and Priyanka Roy from Return Path discuss the hidden metrics of email deliverability, personalization, subject lines, and preparing for the worst. Discover the keys to customer-centricity in email marketing. #EmarsysRevolution