The Journey from Batch & Blast to Personalized Emails [Kickdynamic] | Emarsys Revolution 2018

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You may find it surprising to learn that 94% of brands do not personalize their emails. Their reasoning for sticking with batch and blast emails ranges from simplicity, to ease, to just plain laze. Kickdynamic believes in the power of personalized email, and they have discovered a foolproof (and easy) approach to email marketing.

In this session from Emarsys Revolution 2018, Kickdynamic's Matt Hayes and Jordan Sawyer discuss their approach to email marketing that includes automation, personalization, and relevancy. Discover how personalized email campaigns gained Kickdynamic clients +300% in revenue of Live products, +52% AOV increase, +33% conversion from email, and more! #EmarsysRevolution