The Future of Direct Mail: Personalization & Automation [optilyz] | Emarsys Revolution 2018

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Yes - we're talking about letters & postcards! Direct mail has a 3.7% average conversion rate across industries and across use cases, making it a highly profitable CRM channel within the customer journey. But how do we keep it relevant? The answer: the future of direct mail lies in personalization and automation.

In this video from Emarsys Revolution 2018, join Optilyz's Managing Director - Robert Rebholz as he and his colleagues explain how optilyz uses optimization, personalization and automation to better target direct mail efforts and increase conversions. #EmarsysRevolution