Brick-and-Mortar Goes Digital [Outletcity] | Emarsys Revolution 2018

A marriage of brick-and-mortar and digital efforts has inspired the future of the outlet shopping experience. After realizing that more than 50% of brick-and-mortar purchases stem from online research, marketers at Outletcity devised a plan for an intelligent, in-person shopping experience that can be used to delight up-scale retail consumers.

In this video from Emarsys Revolution 2018, Stefan Hoffman and Claudia Oswald from Outletcity explain their vision for the future of outlet center shopping. Learn how using customer-centric efforts, intelligent insights, and personalized content can allow digital and non-digital to come together to create the ultimate outlet center shopping experience. #EmarsysRevolution